Shandong Bangxin Machinery Equipment Co., Ltd.: A Successful Overseas Promotion Yields Tens of Millions in Orders

Lu Libo, the chairman of Shandong Bangxin Machinery Equipment Co., Ltd. (hereinafter referred to as “Bangxin Machinery”), has been beaming with joy lately. A customer visit trip to Southeast Asia unexpectedly brought the company orders worth tens of millions of yuan. This pleasant surprise is like the warm spring sun, shining brightly on Bangxin Machinery’s development path.

In mid – December of last year, as the Spring Festival was approaching, Lu Libo didn’t get caught up in the festive atmosphere. Instead, he resolutely led his team on a journey to Vientiane, the capital of Laos. The goal of this trip was crystal – clear: to conduct in – depth market research in the local area, communicate closely with customers, and strive to forge partnerships.

“Laos is rich in mineral resources, like a treasure trove waiting to be explored. However, its current exploration and development levels are still relatively low. Our mineral exploration equipment is bound to shine here and carve out a vast market,” Lu Libo said. Immediately upon arrival in Laos, despite the fatigue of the long journey, Lu Libo and his team quickly plunged into market inspections and project negotiations. They were racing against time to grasp the latest local market trends.

Bangxin Machinery is a high – end manufacturing enterprise in the industry, specializing in the R & D and production of infrastructure project equipment and mineral project equipment. Its flagship products, such as DTH hammer pile drivers, deep – well drills, and core exploration drills, are well – sold both at home and abroad. Among them, the DTH drill series of mechanical products rank among the top in the domestic market, accounting for approximately one – fourth of the industry’s market share.

Lu Libo introduced, “For a long time, most of our overseas orders were finalized through video conferences or when customers visited our factory for technical exchanges and contract signings. Customers who have learned about our products have all spoken highly of our technological R & D capabilities, production capacity, and customized services.” It was the customers’ high recognition and the company’s long – term market strategy that prompted Lu Libo to embark on this overseas promotion.

Before departure, the team did thorough preparations and carefully crafted a detailed “strategy” for the visit. They classified customers into different types, such as distributors, agents, and multinational clients, and formulated a well – planned and targeted communication plan.

During the communication with customers, Lu Libo was both professional and sincere. When faced with various questions from customers, he patiently answered, “We have strong R & D and production capabilities and can customize equipment according to your specific requirements. Whether it’s a complex working condition or unique industrial and trade construction requirements, we can provide you with a comprehensive customized product design solution.” He also demonstrated the company’s strength with real – life examples: “The first zero – carbon highway in China, the Jiwei Highway, has chosen our machinery and equipment. As the saying goes, ‘If you don’t have the right tools, you won’t take on difficult jobs.’ Our machines have passed the test of major projects, and you can rest assured.” Regarding pricing, Lu Libo also reassured customers, “By optimizing our supply chain and production processes, we can help you save costs. On average, the cost is 40% lower than that of similar products.”

The professional explanations and sincere attitude won the trust of customers. At the promotion event, both parties quickly reached a cooperation intention and successfully signed purchase orders for more than ten drills.

Lu Libo sighed, “Ten phone calls are not as effective as one face – to – face communication. This trip not only brought us orders but also allowed me to gain in – depth insights into the overseas market’s demands and development trends. This is invaluable for the company’s future product development, overseas market expansion, and the search for new business opportunities.” After returning to China, to ensure the timely delivery of orders, Lu Libo wasted no time and immediately got involved in the intense production arrangement.

Around the Spring Festival, Bangxin Machinery achieved remarkable results in overseas order exports, with the total export volume exceeding 10 million yuan. Orders from Thailand, โปแลนด์, India, คีร์กีสถาน, and other places came in like snowflakes. The production line was bustling with activity, and workers were working overtime, presenting a scene of great enthusiasm.

“Currently, the orders for April are already fully booked,” Lu Libo said in mid – March. He will lead his team overseas again to continue market inspections and negotiations with business partners. He is full of confidence in the company’s future development and firmly stated, “This year, Bangxin Machinery will continue to invest in new product R & D and adhere to innovative development. We are looking towards a broader overseas market and strive to introduce high – quality Chinese drilling equipment to more countries, allowing the world to witness the power of ‘Made in China’.”